Tagged with gender stereotyping

Think Beyond Pink: September 2014 – Does Lego scientist set smash brick ceiling?

Think Beyond Pink: September 2014 – Does Lego scientist set smash brick ceiling?

Does Lego’s new female scientist set really smash the brick ceiling? When Lego announced in June that they were releasing a new line aimed at girls featuring female scientist minifigures, social media fizzed away excitedly for weeks like a bubbling lab experiment. The notably-devoid-of-pink set was the brainchild of Swedish geochemist, Dr Ellen Kooijman, who … Continue reading »

Think Beyond Pink: July 2014: #LetShoesBeShoes

Think Beyond Pink: July 2014: #LetShoesBeShoes

Hello dear followers. I thought I’d post up this month’s ‘Think Beyond Pink’ column for you, which was published in The Argus newspaper today. It’s about the recent #LetShoesBeShoes campaign against some very naughty and extremely medieval advertising by Clarks shoes. You can read about it here: And here are the actual point-of-sale posters so … Continue reading »