Hello dear followers.
I thought I’d post up this month’s ‘Think Beyond Pink’ column for you, which was published in The Argus newspaper today.
It’s about the recent #LetShoesBeShoes campaign against some very naughty and extremely medieval advertising by Clarks shoes. You can read about it here:
And here are the actual point-of-sale posters so you can see them more closely:
Yes, I know. I expected better from them too.
And what’s even worse is that up to this point Clarks has refused to a) take their blatantly sexist ads down, b) apologise for them and c) meet with the campaign organisers to discuss how they might improve their gender representations in the future.
I’m very disappointed. I’ve been a huge fan of Clarks up until now.
But I think if they’re not going to play ball, then my feet will be boycotting them from now on.
And if you’re one of those people who thinks that these are just silly little gender stereotypes that don’t matter much in the scheme of things, then please watch this video:
Powerful stuff, hey?!!
In case you’re after it, here’s the online link to my Think Beyond Pink column (which, apart from forgetting to include the actual Clarks poster images, they again haven’t added the article title! Oh well. I’m going to persist with the name – even if they don’t!)
To sign Emma’s #LetShoesBeShoes petition, please click here.
And while you’re getting all social, please follow my new twitter handle @ThinkBeyondPink
Thanks so much!